communication strategies for the good guys :: smart underdogs

Trying to change the world on a shoestring budget?
Welcome! You're in the right place.

We're here to help the smart underdogs of the world improve their communication strategies, make a stronger impact and keep making the world a better place. Whether you're a local or national nonprofit, a small business owner or a self-employed entrepreneur, we're on your team and here to help.

Recommended Site: Fuel Your Creativity

April 28th, 2011

Fuel Your CreativityEvery once and awhile we all need a little inspiration to get our creative juices flowing. If you’re having creativity block, check out Fuel Your Creativity, one of the best websites to help you get out of any design funk you may be in. The site is filled with articles, links, interviews, and these gems:

Check out the site and you’ll see why we’re smitten!


Create a Social Media Policy in 5 Minutes

April 15th, 2011

PolicyTool Social Media Policy GeneratorIf your employees are engaging in social media (and unless they live under a rock, they probably are), you should think about putting together a social media policy to protect both them and your organization.

A social media policy outlines corporate guidelines on how employees should communicate in the online world. Not sure where to start? Don’t worry — PolicyTool has created a social media policy generator to help you get started! All you have to do is answer 12 questions and it provides you with a complete social media policy customized to your company.

Take five minutes and get yourself some policy!


Top 5 Facebook Mistakes that Small Businesses Make

April 5th, 2011

FacebookOh, Facebook. This time-consuming and addictive social networking site has slowly been gaining popularity for years. Now we’ve reached a point where everyone and their mom (and grandma, and great-uncle…) has a Facebook profile. In fact, more than half of the U.S. population is on Facebook – a massive spike over the 8% recorded just 36 months ago. Businesses have jumped aboard to capture and interact with this audience, but many of them are a wee bit confused as to what they’re doing.

Some businesses set up a profile page instead of a business page. Others use their status updates only as a means of advertising. Still more set up a Facebook business page and then only log in once or twice a month. If any of these sound familiar, you will want to read Mashable’s Top 5 Facebook Marketing Mistakes Small Businesses Make. While you’re there, check out How To: Get the Most out of Facebook and Twitter Promotions!


more blog entries >>



homepage | who we are | how we can help | blog | toolkits | contact us

Contact Us Smart Underdogs RSS Feed Smart Tweets
activism advertising announcements appreciation awards awareness branding business demographics donations employee morale events facebook flickr free fun fundraising future google graphic design green strategies holidays inspiration iPad iPhone leadership linkedin logos marketing mobile myspace networking nonprofits policy politics presentations print quiz random greetings research search smarticles social media sports strategy templates tools training twitter Uncategorized video web websites youtube